Event venues transform for Fashion Week!

Published on 23 March 2020

At every Fashion Week, hundreds of events take place in Paris. To stand out and showcase their work, brands compete in creativity to find the most exceptional event venues in the capital!

The search for the rare gem

Fashion Week takes place six times a year, in Paris, London, Milan and New York (to name only the official cities). Finding event venues that create a surprise is an increasingly difficult task each year.

This search is essential for designers who want to make a lasting impression on journalists, buyers and all guests. Events agencies specialising in fashion therefore look for venues where brands’ creativity can express itself freely and coexist harmoniously with the unusual character of the spaces.

Each year, Parisian monuments, artists’ studios and private mansions are taken over for the shows, but also for events on the fringes of the shows: showrooms, product launches, dinners, after-shows…

For the women’s ready-to-wear shows of the latest Paris Fashion Week, from 24 February to 3 March 2020, designers opted, for example, for the UNESCO headquarters, the Cité du cinéma and the Hippodrome de Longchamp. 

The transformation of event venues

Decoration and lighting are the key elements for creating a scenography that will make a lasting impression. The most telling example is without doubt the transformation of the Grand Palais at each Chanel Women’s Haute Couture show: enchanted carousel, ice floe, wind-turbine field, beach more real than life…

chanel-grand-palais

Fashion events at the By Kadrance Cercles

The Cercle LeBrun and the Cercle d’Aumale are two Parisian private mansions with bright spaces and carefully chosen decoration… It is therefore no surprise that they host events at every Paris Fashion Week!

The various salons of our event venues as well as the outdoor spaces can become runway spaces and be transformed to suit the brand’s world.

runway-kadrance
Runway layouts at the Cercle d’Aumale and the Wedding’Up Store show at the Cercle LeBrun, bottom right

Besides hosting shows, our venues are valued for setting up showrooms. Our salons with character showcase all types of collections: accessories, jewellery, ready-to-wear…

For some years now, the Italian label Tomorrow has taken over the Cercle LeBrun four times a year to present the new collections of all its designers. Each designer’s world is then displayed on every floor of our private mansion.

fashion-showroom-tomorrow
Tomorrow showroom at the Cercle LeBrun (January and February 2020)

For the organisation of any event linked to the world of fashion, contact our teams and arrange a visit of our venues.

By Kadrance

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