At the end of last November, La Maison du Chocolat invited its most loyal customers to the Cercle LeBrun for an indulgent, privileged evening.

Guests passionate about chocolate 

The event organised by the famous French chocolate brand was intended for its best customers: the members of the “Carré des Passionnés”.

This programme aims to build loyalty among chocolate-loving customers through offers and privileges granted to them throughout the year. Invitations to exceptional evenings like the one held at the Cercle LeBrun are among those privileges! 

Discovering La Maison du Chocolat’s Christmas collection

The evening organised by La Maison du Chocolat was above all intended to introduce the holiday collection. This year, the theme chosen by the brand’s chef, Nicolas Cloiseau, was “Cercle Polaire” . For this special collection, the chef, a Meilleur Ouvrier de France, imagined creations as delicate as snowflakes!

The centrepiece? La Boule sous la neige: a 5 kg creation with no fewer than 200 perforations, finished in gold leaf!

At the event held at the Cercle LeBrun, guests were able to watch the brand’s chocolatiers live as they created the chocolates of the Cercle Polaire collection.

Personalised activities

For the “Cercle Polaire” end-of-year collection, all guests were welcomed to our private mansion by a surprising polar bear ice sculpture:

Guests tasted cocktails devised for the occasion by the events agency specialising in mixology, Mix and Drink. Everyone could also leave with a chocolate bar engraved with their name by one of the chocolatiers present for the occasion.

This event organised at the Cercle LeBrun illustrates brands’ need to bring people together around their products by offering exceptional moments to their most loyal customers. By offering these privileged moments of exchange, you are sure to rally people around your brand while increasing your goodwill.

The By Kadrance venues let brands welcome their guests in exceptional settings in the heart of Paris. With a view to your company’s next event, our team will be delighted to show you around our private mansions. To do so, do not hesitate to contact us.