When the time comes to prepare a brand’s or company’s end-of-year events, it is natural to wonder whether to opt for a traditional or an innovative event. But standing out does not mean forgetting the magic of the end-of-year season! In business, this period remains the ideal moment to thank your team and motivate colleagues for the year ahead.

The evolution of end-of-year events

There is no better time than the end-of-year season to organise a get-together for colleagues!

A Christmas party is generally an opportunity to bring people together, to thank them and to show recognition to guests, whether colleagues, customers or partners. Whether the event is internal or external, it is the ideal moment to build a connection between the company’s colleagues.

An event that matches the company’s approach

The venue, the theme, the catering… Real thought must go into these elements to make sure the day or evening is a success. But that is not all: it is essential to bring absolute consistency between the event and the message you want to deliver, and also between the event and the company culture.

For example, if you use this evening to announce a desire for ecological awareness within the company, this must be reflected in the choices made for the evening: no disposable tableware, access by public transport, a caterer who favours short supply chains…

This event can also be the perfect moment to announce the company’s or brand’s commitment to a charity. And why not involve colleagues in choosing it?

How do you arouse guests’ interest?

Do not be afraid to add a touch of magic to your end-of-year event! 

In the By Kadrance venues, clients have already started imagining offbeat, original activities for their guests. This year, the emphasis will be on team building: one of the essential ingredients of end-of-year events. Between a haka and the murder party taking place at the Cercle LeBrun, the end of the year promises to be full of surprises! 

Workshops can also be an opportunity to learn while having a good time. Special mixology masterclasses appeal to the greatest number, and they have the advantage of adapting to the event’s theme and the time of year.

That is what the Agence Shake offers, with customisable workshops that reflect the company or brand. During the holiday season you can take the opportunity to discover winter cocktails with spicy flavours.

It is not too late to plan your end-of-year event in one of the By Kadrance Cercles; contact our teams to tell them about your project.