A product launch party lets people discover both the product and its positioning, makes a lasting impression on customers and the press, and so helps build the product’s future reputation. 

Opt for a central, accessible venue

The organisation of this evening must therefore be meticulous, because it plays a crucial role in the product’s future. Many criteria must be taken into account, in particular the venue where the evening will take place. Here is our advice for choosing the ideal venue for a launch party:

One of the essential criteria for choosing the venue of a product launch party must be its location and accessibility. To choose the ideal venue, you must make sure guests can get there easily: public transport, car, and so on. 

Organising an event in Paris, for example, guarantees ideal access by road or by air. Organisers who want a “green” setting often tend to opt for a venue outside Paris, but this sometimes causes logistical problems with transport. That is a lot of constraints for a launch party that lasts only a few hours.  

Do not forget that there are many venues with outdoor spaces dedicated to events in the capital, such as the Cercle d’Aumale or the Cercle LeBrun!

Bet on an unusual venue for your launch party

For a launch party to make a lasting impression on future customers, partners or the press, you have to leave the beaten track. For that, there is nothing better than choosing an unusual venue: rooftop, boat, private mansion, and so on. Choosing a venue out of the ordinary transports guests to an original setting and so enhances the image of the product being unveiled.

The By Kadrance label brings together unusual high-end venues where an exceptional launch party can be organised: rooftop, French-style garden, a Screening Room suited to a show… All in private mansions!

That said, you should not mix all the codes. For example, if the new product is high-end, be careful not to opt for a venue that is too offbeat, and keep consistency between the product’s positioning and the message you want to convey to your guests.

Select a customisable venue

Scenography plays a very important role in a launch party. The aim is to be creative and original and to create a world dedicated to the product. For that, you need to choose a venue that can be customised, adapted and staged. 

The trend in product launches is to combine physical and digital encounters. You need to organise a physical meeting with your targets (loyal customers, prospects, press, etc.) and share it on social media to give the product greater visibility and make people want to buy it. The product launch party must be “Instagrammable”, and this is where the choice of venue takes on its full importance.

Givenchy managed to combine these two aspects at its latest product launch. The “Forbidden Party” was organised last September for the launch of a new eau de toilette and a new make-up collection. Dance performances, cocktails matching the theme, piercing workshop, lipstick dispenser, celebrity presence… All the ingredients were there for a successful event on site and on social media, where the evening generated a lot of talk. 

Choosing an exceptional venue is essential to the success of a launch party, which is itself essential to increasing the product’s popularity. The By Kadrance label has unique venues in Paris that could meet your needs; contact our teams if you would like to visit them.