The advantages of a pop-up store in Paris are many, whatever sector a brand operates in: beauty, home furnishing, fashion… This type of temporary event makes it possible to imagine incredible stagings that showcase the brand.

A major asset for brands

In B2B, the pop-up store makes it possible to reinvent exhibition showroom-type events and so stand out from the competition in front of buyers.

When a brand sets up a pop-up event open to the public, it is an opportunity to increase its awareness. The ephemeral nature of an event lets it arouse interest and attract crowds.

But the pop-up store is not reserved for young designers. Brands that already have a certain reputation often use this temporary event to reach a new audience, launch a new concept or modernise their image.  

The pop-up store thus brings many advantages for brands, but not only for them. When a company present exclusively online launches its pop-up store, it is an opportunity for consumers to get a better idea of its products and possibly to try them.

An opportunity to create a unique experience

If consumers are increasingly interested in pop-up stores, it is not only to discover products, but also because they sense that the brand has a unique event in store where they will be the centre of attention.

That is, at any rate, the approach of the cosmetics brand Clarins for its upcoming pop-up store opening in Paris (from 30 January to 6 February 2020). It will be dedicated to awakening the senses. Everyone who visits this temporary event will be able to benefit from a free skin diagnosis by an expert.

In a completely different field, the brand Kiwi created a sneaker-themed pop-up store last September. As well as being able to have their shoes customised by artists from the Sneakers & Chill collective, visitors could discover an unprecedented exhibition combining  sneakers and works by Van Gogh!

The advantage of a pop-up store in Paris

In Paris, many periods are favourable to setting up a temporary shop: Christmas, Fashion Week…

Choosing to set up your pop-up store in Paris means being sure to be able to choose exceptional venues for your brand: Parisian apartment, creative space, private mansion… For brands that can hardly afford a shop in the most beautiful districts of the capital, it is also an opportunity to run a fine promotional operation at a lower price than the annual rent of a shop in Paris. 

If you would like to set up a pop-up store in Paris, our team offers to show you one of our exceptional venues; contact them!